Recentering Globalization by Koichi Iwabuchi
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Recentering Globalization
By Koichi Iwabuchi

Recentering Globalization

Popular Culture and Japanese Transnationalism

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Format: Paperback

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Recentering Globalization by Koichi Iwabuchi

Book Description

Globalization is usually thought of as the worldwide spread of Western-particularly American-popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokemon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation-the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan's cultural power in light of decentering globalization processes and demonstrates how Japan's extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan's "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong's) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies.

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Book Details

ISBN: 9780822328919
ISBN-10: 0822328917
Format: Paperback
(5830mm x 3971mm x 21mm)
Pages: 288
Imprint: Duke University Press
Publisher: Duke University Press
Publish Date: 8-Nov-2002
Country of Publication: United States

Other Editions...

Books By Author Koichi Iwabuchi

East Asian Pop Culture by Koichi Iwabuchi East Asian Pop Culture, Paperback (January 2008)

Examining the political economy of TV industry, audiences of the regional media flows, perceptions of colonial-postcolonial relationships, and nationalist responses to trans-national media culture exchanges, this volume highlights the multiple connectivities and implications of popular cultural flows and exchanges in East Asia.

» View all books by Koichi Iwabuchi


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Author Biography - Koichi Iwabuchi

Koichi Iwabuchi is Professor of Media and Cultural Studies at Waseda University in Tokyo. For many years he was a reporter and producer for Nippon Television Network Corporation (ntv).

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