Reconfiguring Public Relations
Ecology, Equity and Enterprise
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Reconfiguring Public Relations by David McKie
Book DescriptionThis book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
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Book DetailsISBN: 9780415394086
(234mm x 156mm x 17mm)
Publisher: Taylor & Francis Ltd
Publish Date: 24-May-2007
Country of Publication: United Kingdom
Books By Author David McKie
Digging Deeper, Paperback (January 2015)
Digging Deeper, third edition, is a comprehensive guide to investigative techniques that provides journalism students with practical tips for finding information both on and off the public record in Canada.
What's in a Surname?, Paperback (July 2014)View all books by David McKie
Surnames are much more than convenient identity tags; they are windows into our families' pasts. Some suggest ancestral trades (Butcher, Smith, Roper) or physical appearance (Long, Brown, Thynne). The author sets off on a journey around Britain to find out how such appellations have evolved and what they tell us about ourselves.
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