Regional Multinationals by Alan M. Rugman
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Regional Multinationals
By Alan M. Rugman

The Regional Multinationals

MNEs and 'Global' Strategic Management

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Format: Paperback

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Regional Multinationals by Alan M. Rugman

Book Description

Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.

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Book Details

ISBN: 9780521603614
ISBN-10: 0521603617
Format: Paperback
(247mm x 174mm x 15mm)
Pages: 290
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 6-Jan-2005
Country of Publication: United Kingdom

Other Editions...


Books By Author Alan M. Rugman

International Business by Alan M. Rugman International Business, Paperback (December 2016)

Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking.

New Theories of the Multinational Enterprise by Alan M. Rugman New Theories of the Multinational Enterprise, Hardback (November 2012)

This volume brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalisation theory as the new general theory of the multinational enterprise. Alternatives to internalisation, such as licensing, joint ventures and other contractual arrangements are also evaluated.

Oxford Handbook of International Business by Alan M. Rugman Oxford Handbook of International Business, Paperback (August 2010)

This 2nd edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by distinguished scholars. Reflecting changes and developments in the field, this book has a changed structure, fully updated chapters taking account of the latest scholarship, and five new chapters.

» View all books by Alan M. Rugman

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Author Biography - Alan M. Rugman

L. Leslie Waters Chair of International Business, Professor of International Business and Professor of Business Economics and Public Policy at the Kelley School of Business, Indiana University.

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