The Regional Multinationals
MNEs and 'Global' Strategic Management
By (author) Alan M. Rugman
Normal Price: $215.00
Your Price: $193.50 AUD, inc. GST
Shipping: $7.95 per order
You Save: $21.50! (10% off normal price)
Plus...earn $9.68 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Regional Multinationals by Alan M. Rugman
Book DescriptionAlthough many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.
Buy Regional Multinationals book by Alan M. Rugman from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780521842655
(247mm x 174mm x 17mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 3-Jan-2005
Country of Publication: United Kingdom
Books By Author Alan M. Rugman
International Business, Paperback (November 2016)
Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking.
New Theories of the Multinational Enterprise, Hardback (November 2012)
This volume brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalisation theory as the new general theory of the multinational enterprise. Alternatives to internalisation, such as licensing, joint ventures and other contractual arrangements are also evaluated.
Oxford Handbook of International Business, Paperback (August 2010)» View all books by Alan M. Rugman
This 2nd edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by distinguished scholars. Reflecting changes and developments in the field, this book has a changed structure, fully updated chapters taking account of the latest scholarship, and five new chapters.
» Have you read this book? We'd like to know what you think about it - write a review about Regional Multinationals book by Alan M. Rugman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Alan M. Rugman
L. Leslie Waters Chair of International Business, Professor of International Business and Professor of Business Economics and Public Policy at the Kelley School of Business, Indiana University.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.