Relationship Marketing in Professional Services
Study of Agency-client Dynamics in the Advertising Sector
By (author) Aino Halinen
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Relationship Marketing in Professional Services by Aino Halinen
Book DescriptionRelationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
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Book DetailsISBN: 9780415146074
(234mm x 156mm x 23mm)
Publisher: Taylor & Francis Ltd
Publish Date: 14-Nov-1996
Country of Publication: United Kingdom
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