Relationship Marketing in Professional Services by Aino Halinen
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Relationship Marketing in Professional Services
By Aino Halinen

Relationship Marketing in Professional Services

Study of Agency-client Dynamics in the Advertising Sector

By (author) See other recent books by Aino Halinen
Format: Hardback

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Relationship Marketing in Professional Services by Aino Halinen

Book Description

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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Book Details

ISBN: 9780415146074
ISBN-10: 0415146070
Format: Hardback
(234mm x 156mm x 23mm)
Pages: 388
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 14-Nov-1996
Country of Publication: United Kingdom

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