Relationship Msarketing by Regis McKenna
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Relationship Msarketing
By Regis McKenna

Relationship Msarketing

Successful Srategies for the Age of the Customer

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Format: Paperback

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Relationship Msarketing by Regis McKenna

Book Description

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate-and own-the market in the Age of the Customer.

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Book Details

ISBN: 9780201622409
ISBN-10: 0201622408
Format: Paperback
(235mm x 155mm x 14mm)
Pages: 256
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 30-Apr-1993
Country of Publication: United States

Books By Author Regis McKenna

Total Access by Regis McKenna Total Access, Hardback (March 2002)

"Total Access: Giving Customers What They Want in an Anytime, Anywhere World".

Real Time by Regis McKenna Real Time, Paperback (February 1999)

The focus of this book is real-time, a world of instant gratification and infinite opportunity. It provides specific examples and ideas from companies that are testing the boundaries of space and time, and includes company web site addresses.

Crossing the Chasm by Regis McKenna Crossing the Chasm, Paperback (August 1998)

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

» View all books by Regis McKenna


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Author Biography - Regis McKenna

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.

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