Successful Srategies for the Age of the Customer
By (author) Regis McKenna
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Relationship Msarketing by Regis McKenna
Book DescriptionFrom the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate-and own-the market in the Age of the Customer.
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Book DetailsISBN: 9780201622409
(235mm x 155mm x 14mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 30-Apr-1993
Country of Publication: United States
Books By Author Regis McKenna
Total Access, Hardback (March 2002)
"Total Access: Giving Customers What They Want in an Anytime, Anywhere World".
Real Time, Paperback (February 1999)
The focus of this book is real-time, a world of instant gratification and infinite opportunity. It provides specific examples and ideas from companies that are testing the boundaries of space and time, and includes company web site addresses.
Crossing the Chasm, Paperback (August 1998)» View all books by Regis McKenna
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
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Author Biography - Regis McKenna
Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.
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