Renewing Unilever by Geoffrey Jones
Look inside with Google Book Preview
Renewing Unilever
By Geoffrey Jones

Renewing Unilever

Transformation and Tradition

By (author) See other recent books by Geoffrey Jones
Format: Hardback

Normal Price: $170.95
Your Price: $153.86 AUD, inc. GST
Shipping: $7.95 per order
You Save: $17.10! (10% off normal price)
Plus...earn $7.69 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply, Not for Xmas



Renewing Unilever by Geoffrey Jones

Book Description

Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Buy Renewing Unilever book by Geoffrey Jones from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780199269433
ISBN-10: 0199269432
Format: Hardback
(254mm x 177mm x 30mm)
Pages: 466
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 25-Aug-2005
Country of Publication: United Kingdom

Other Editions...


Books By Author Geoffrey Jones

Managing Risk in Reinsurance by Geoffrey Jones Managing Risk in Reinsurance, Hardback (November 2016)

Reinsurance was a global business from the start the method of spreading and balancing risks in international markets. But this also meant that reinsurance was more heavily exposed to global trends than many other industries. This book gives detailed accounts on how reinsurers dealt with all these challenges.

Organisational Capability and Competitive Advantage by Geoffrey Jones Organisational Capability and Competitive Advantage, Paperback (June 2014)

First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

Beauty Imagined by Geoffrey Jones Beauty Imagined, Paperback (September 2011)

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. This book provides the first authoritative history of the global beauty industry from its emergence in the 19th century to the present day, exploring how today's global giants such as Avon, Coty, Estee Lauder, and L'Oreal, grew.

» View all books by Geoffrey Jones

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Renewing Unilever book by Geoffrey Jones and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Geoffrey Jones

Geoffrey Jones is Joseph C. Wilson Professor of Business Administration, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics, in the U.K. He is the author and editor of many books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000), and Multinationals and Global Capitalism (OUP, 2005). He is a former President of both the European Business History Association and the Business History Conference of the United States, is co-editor of the journal Business History Review, and editor of the forthcoming Oxford Handbook of Business History.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Geoffrey Jones close
Managing Risk in Reinsurance by Geoffrey Jones
Organisational Capability and Competitive Advantage by Geoffrey Jones
Banks as Multinationals by Geoffrey Jones
Beauty Imagined by Geoffrey Jones
Business History Around the World by Geoffrey Jones
Beauty Imagined by Geoffrey Jones
Oxford Handbook of Business History by Geoffrey Jones
Oxford Handbook of Business History by Geoffrey Jones
World's Newest Profession by Geoffrey Jones
Knowledge and Competitive Advantage by Geoffrey Jones
Renewing Unilever by Geoffrey Jones
Multinationals and Global Capitalism by Geoffrey Jones
Multinationals and Global Capitalism by Geoffrey Jones
British Business in Asia Since 1860 by Geoffrey Jones
Business History around the World by Geoffrey Jones
Merchants to Multinationals by Geoffrey Jones
Merchants to Multinationals by Geoffrey Jones
Balanced Science 1 by Geoffrey Jones
Advanced Biology by Geoffrey Jones
British Multinational Banking, 1830-1990 by Geoffrey Jones
»
BoomerangBooks.com.au close