Voices, Views and Visions
Edited by Barbara Stern
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Representing Consumers by Barbara Stern
Book DescriptionConsumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
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Book DetailsISBN: 9780415184137
(234mm x 156mm x 24mm)
Publisher: Taylor & Francis Ltd
Publish Date: 24-Sep-1998
Country of Publication: United Kingdom
Books By Author Barbara Stern
Sage Handbook of Marketing Theory, Paperback (March 2013)
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
Representing Consumers, Paperback (September 1998)» View all books by Barbara Stern
Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.
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