Representing Consumers by Barbara Stern
Look inside with Google Book Preview
Representing Consumers
By Barbara Stern

Representing Consumers

Voices, Views and Visions

Edited by See other recent books by Barbara Stern
Format: Hardback

Normal Price: $318.00
Your Price: $286.20 AUD, inc. GST
Shipping: $7.95 per order
You Save: $31.80! (10% off normal price)
Plus...earn $14.31 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days

Representing Consumers by Barbara Stern

Book Description

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

Buy Representing Consumers book by Barbara Stern from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780415184137
ISBN-10: 0415184134
Format: Hardback
(234mm x 156mm x 24mm)
Pages: 416
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 24-Sep-1998
Country of Publication: United Kingdom

Other Editions...

Books By Author Barbara Stern

SAGE Handbook of Marketing Theory by Barbara Stern SAGE Handbook of Marketing Theory, Paperback (March 2013)

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.

Representing Consumers by Barbara Stern Representing Consumers, Paperback (September 1998)

Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.

» View all books by Barbara Stern


» Have you read this book? We'd like to know what you think about it - write a review about Representing Consumers book by Barbara Stern and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Barbara Stern close
SAGE Handbook of Marketing Theory by Barbara Stern
Representing Consumers by Barbara Stern
» close