Representing Consumers by Barbara Stern
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Representing Consumers
By Barbara Stern

Representing Consumers

Voices, Views and Visions

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Format: Paperback

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Representing Consumers by Barbara Stern

Book Description

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

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Book Details

ISBN: 9780415184144
ISBN-10: 0415184142
Format: Paperback
(234mm x 156mm x 28mm)
Pages: 416
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 24-Sep-1998
Country of Publication: United Kingdom

Other Editions...


Books By Author Barbara Stern

Sage Handbook of Marketing Theory by Barbara Stern Sage Handbook of Marketing Theory, Paperback (March 2013)

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.

Representing Consumers by Barbara Stern Representing Consumers, Hardback (September 1998)

Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

» View all books by Barbara Stern

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