The Republic of Mass Culture
Journalism, Filmmaking, and Broadcasting in America Since 1941 3rd Revised edition
By (author) James L. Baughman
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Republic of Mass Culture by James L. Baughman
Book DescriptionThe new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media-radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products. Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers. Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.
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Book DetailsISBN: 9780801883163
(229mm x 152mm x 21mm)
Imprint: Johns Hopkins University Press
Publisher: Johns Hopkins University Press
Publish Date: 14-Feb-2006
Country of Publication: United States
Books By Author James L. Baughman
Same Time, Same Station, Hardback (April 2007)
The tale of television's founding years reveals a series of decisions that favored commercial success over cultural aspiration.
Republic of Mass Culture, Paperback (April 1997)» View all books by James L. Baughman
An analysis of the impact that the advent of television has had on America's media industries. For this updated edition, Baughman includes in his discussion the effects of new competitve realities of the 1990s on journalism, filmmaking and broadcasting.
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Author Biography - James L. Baughman
James L. Baughman is a professor of journalism and mass communication at the University of Wisconsin at Madison. His previous books include Henry R. Luce and the Rise of the American News Media (Johns Hopkins University Press, 2001).
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