Research Methods and the New Media
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Research Methods and the New Media by Frederick Williams
Book DescriptionThe "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.
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Book DetailsISBN: 9780029353318
(214mm x 139mm x 15mm)
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 1-Sep-1988
Country of Publication: United States
Books By Author Frederick Williams
People's Right to Know, Paperback (December 1993)
What will a true information highway do to local communities, government, and business entities? This volume suggests that serving the everyday citizen should be the main objectives of any national initiatives in this area.
Callimachus 'Hymn to Apollo', Hardback (October 1978)» View all books by Frederick Williams
Callimachus: Hymn to Apollo: A Commentary
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Author Biography - Frederick Williams
Frederick Williams is Mary Gibbs Jones Centennial Professor at the Center for Research on Communication, Technology & Society of the University of Texas, Austin. He is the author of The New Communications, among other books.
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