Researching Customer Satisfaction and Loyalty by Paul Szwarc
Look inside with Google Book Preview
Researching Customer Satisfaction and Loyalty
By Paul Szwarc

Researching Customer Satisfaction and Loyalty

How to Find Out What People Really Think

By (author) See other recent books by Paul Szwarc
Format: Paperback

Normal Price: $79.69
Your Price: $71.72 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.97! (10% off normal price)
Plus...earn $3.59 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days



Researching Customer Satisfaction and Loyalty by Paul Szwarc

Book Description

Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. Organizations today invest heavily in programmes designed to retain customers as they recognize the importance of having loyal, committed customers to sustain and increase company profits. "Researching Customer Satisfaction and Loyalty" is a vital guide to this expanding area. It examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. The breadth of detail is exhaustive and topics covered include: the development of customer satisfaction and loyalty, management theories about it, qualitative and quantitative research, and how market research projects get commissioned. The book also looks at the factors that both supplier and client need to consider when preparing a research brief and proposal, how interest in this area is changing and what the future holds for research into customer satisfaction.

Buy Researching Customer Satisfaction and Loyalty book by Paul Szwarc from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780749443368
ISBN-10: 0749443367
Format: Paperback
(233mm x 153mm x 25mm)
Pages: 272
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Jul-2005
Country of Publication: United Kingdom

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Researching Customer Satisfaction and Loyalty book by Paul Szwarc and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Paul Szwarc

Paul Szwarc is a director at Network Research and Marketing Ltd. He has 25 years' experience of consumer and business-to-business research, and has worked on both the client and supply side in the UK and Canada. An expert in the consumer financial sector, he has directed multi-country projects on customer loyalty and retention, new product/service development, and employee satisfaction in the UK, European and North American markets.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Paul Szwarc close
»
BoomerangBooks.com.au close