Resistance and Persuasion by Eric S. Knowles
Look inside with Google Book Preview
Resistance and Persuasion
By Eric S. Knowles

Resistance and Persuasion

Edited by See other recent books by Eric S. Knowles See other recent books by Jay A. Linn
Format: Paperback

Normal Price: $86.99
Your Price: $78.29 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.70! (10% off normal price)
Plus...earn $3.91 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days

Resistance and Persuasion by Eric S. Knowles

Book Description

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

Buy Resistance and Persuasion book by Eric S. Knowles from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780805844870
ISBN-10: 0805844872
Format: Paperback
(229mm x 152mm x 18mm)
Pages: 350
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 12-Jan-2004
Country of Publication: United States

Other Editions...


» Have you read this book? We'd like to know what you think about it - write a review about Resistance and Persuasion book by Eric S. Knowles and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Eric S. Knowles close
Recent books by Jay A. Linn close
Resistance and Persuasion by Jay A. Linn
» close