Restaurant Marketing for Owners and Managers by Patti J. Shock
Look inside with Google Book Preview
Restaurant Marketing for Owners and Managers
By Patti J. Shock

Restaurant Marketing for Owners and Managers

By (author) See other recent books by Patti J. Shock See other recent books by John T. Bowen See other recent books by John M. Stefanelli
Format: Paperback

Normal Price: $42.95
Your Price: $38.66 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.30! (10% off normal price)
Plus...earn $1.93 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Restaurant Marketing for Owners and Managers by Patti J. Shock

Book Description

This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the "Restaurant Basics Series", this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

Buy Restaurant Marketing for Owners and Managers book by Patti J. Shock from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780471226277
ISBN-10: 0471226270
Format: Paperback
(229mm x 159mm x 15mm)
Pages: 240
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 7-Nov-2003
Country of Publication: United States

Books By Author Patti J. Shock

On-Premise Catering by Patti J. Shock On-Premise Catering, Hardback (July 2011)

The only complete, in-depth guide to contemporary on-premise catering principles and practices On-premise catering is an essential part of the fast-growing catering and events industry, and this is the only guide that covers all the essential skills and knowledge a professional needs to succeed in the field.

Meeting Planner's Guide to Catered Events by Patti J. Shock Meeting Planner's Guide to Catered Events, Paperback (October 2008)

Food and beverage is the largest portion of a meeting budget, but most meeting and event planners have no formal background in purchasing and managing this expense.

» View all books by Patti J. Shock

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Restaurant Marketing for Owners and Managers book by Patti J. Shock and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Patti J. Shock

PATTI J. SHOCK, CPCE, is a professor and Chair of the Tourism and Convention Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. JOHN T. BOWEN is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair. JOHN M. STEFANELLI, PhD, is a professor and Chair of the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Patti J. Shock close
On-Premise Catering by Patti J. Shock
Meeting Planner's Guide to Catered Events by Patti J. Shock
»
Recent books by John T. Bowen close
Marketing for Hospitality and Tourism by John T. Bowen
Economic Geography of Air Transportation by John T. Bowen
Marketing for Hospitality and Tourism by John T. Bowen
Economic Geography of Air Transportation by John T. Bowen
Restaurant Marketing for Owners and Managers by John T. Bowen
»
Recent books by John M. Stefanelli close
Purchasing by John M. Stefanelli
On-Premise Catering by John M. Stefanelli
Purchasing by John M. Stefanelli
Purchasing for Chefs by John M. Stefanelli
Meeting Planner's Guide to Catered Events by John M. Stefanelli
Restaurant Marketing for Owners and Managers by John M. Stefanelli
Sale and Purchase of Restaurants by John M. Stefanelli
»
BoomerangBooks.com.au close