Principles & Practices
Edited by R. Sudarshan
Retail Management by R. Sudarshan
Book DescriptionIndian retail business is undergoing dramatic transformation. The retail sector employs about 8 per cent of the country's workforce and is characterised by a high degree of fragmentation with over 5 million outlets. The structure of a country's retail sector has an enormous influence on marketing strategy and marketing activities of firms. The Indian retail sector has arrived at a very critical stage. Stores in modern formats have emerged in the metropolitan cities but the bulk of the retail sales still take place through traditional retail formats. The emergence of new formats of retailing has attracted the attention of government functionaries, company managers and economic analysts. This book analyses the developments in retailing in India. It consists of 20 papers authored by scholars in the field.
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Book DetailsISBN: 9788177081480
(145mm x 225mm x mm)
Imprint: New Century Publications
Publisher: New Century Publications
Publish Date: 1-Jan-2007
Country of Publication: India
Books By Author R. Sudarshan
Multiculturalism, Liberalism and Democracy, Paperback (December 2007)» View all books by R. Sudarshan
This book challenges the notion of a unicultural polity but at the same time does not accept multiculturalism uncritically. It draws upon resources from liberalism, republicanism, and democratic theory to resolve them.
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