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Retailing Management by Michael Levy
Book Description"Retailing Management" by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. Known for its strategic look at retailing and current coverage, this new seventh edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, 'how to', and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including: globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and, legal, ethical and cooperate social responsibility issues. Students indicate that this text is a 'good read' because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
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Book DetailsISBN: 9780073381046
(284mm x 223mm x 27mm)
Imprint: McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Publish Date: 18-Apr-2008
Country of Publication: United States
Books By Author Michael Levy
Children's Fantasy Literature, Hardback (April 2016)
A comprehensive study of children's fantasy literature across the English-speaking world, from the sixteenth century to the present.
M: Marketing, Paperback (February 2014)
Explores social psychological science and applies it to contemporary issues and everyday life. This book presents 31 short modules - each readable in a single sitting - that introduce students to such scientific explorations as love and hate, conformity and independence, prejudice and helping, and persuasion and self-determination.
Retailing Management, Hardback (December 2013)View all books by Michael Levy
Places emphasis on five new developments in retail industry: big data and analytical methods for decision making, communicating with customers and enhancing the shopping experience with social media and smart phones, utilizing mobile channels, engagement in corporate social responsibility, and the impacts of globalization on the retail industry.
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Author Biography - Michael Levy
Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 2001-2007. Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn's, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.
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