Rethinking the Future by Rowana Gibson
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Rethinking the Future
By Rowana Gibson

Rethinking the Future

Rethinking Business Principles, Competition, Control and Complexity, Leadership, Markets and the World

Edited by See other recent books by Rowana Gibson
Foreword by Alvin Toffler See other recent books by Alvin Toffler See other recent books by Heidi Toffler
Format: Paperback

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Rethinking the Future by Rowana Gibson

Book Description

This volume provides insights from business thinkers on their visions of tomorrow. Powerful new forces are reshaping the world today. Traditional boundaries between industries and disciplines are rapidly blurring, and the old rules of management no longer make sense in a post-industrial world. This book looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment; how they can learn to adapt to change and improve their performance; and how they should be "managed", if at all. It examines the changing role of the leader and the powerful influence of corporate culture. It probes the universal principles and values that ultimately govern the success of any leader or organization. It also looks at strategies for creating tomorrow's competitive advantage and tomorrow's markets. It offers a glipse of the future of marketing, which will be driven by new demographics, new global markets and new technology. Most importantly of all, the book gives readers a framework for understanding the big picture. It provides a panoramic perspective that puts all the pieces together in a coherent and easily understandable context. Tomorrow's executives will need to understand business at a far more global and synergistic level than ever before, and to feel comfortable leading people who have learned to manage themselves. Contributors include Stephen Covey, Charles Handy, Michael Porter, Gary Hamel, C.K. Prahalad, Al Ries and Jack Trout, Philip Kotler, Regis McKenna, Michael Hammer, Eli Goldratt, Peter Senge, John Kotter, Warren Bennis, John Naisbitt, Lester Thurow and Kevin Kelly.

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Book Details

ISBN: 9781857881080
ISBN-10: 1857881087
Format: Paperback
(228mm x 153mm x 20mm)
Pages: 288
Imprint: Nicholas Brealey Publishing
Publisher: Hodder & Stoughton General Division
Publish Date: 8-Oct-1998
Country of Publication: United Kingdom

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UK Kirkus Review » A visionary look at ways in which companies will have to adapt in order to cope with the future. The thinking in these pages draws upon the 'dream team' of management thinkers (including Charles Handy, Michael Porter, Philip Kotler, C K Prahalada and Gary Hamel). Not since the Industrial Revolution have managers had more to learn about business leadership, and seldom have they been offered so much diverse and conflicting advice. The industrial faith in such things as vertical integration, energy, economies of scale and hierarchical command and control is giving way to a fresh appreciation of outsourcing, minimization of scale, profit centres, networks and other forms of organization. These are the attributes of the so-called 'Third Wave." Rethinking The Future contains three underlying themes: 'the road stops here' - the realization that the future will be different from the past; 'new times call for new organizations' - the restructuring of organizations based on information technology; and 'where do we go from here' - an increasingly difficult proposition in the light of the unprecendented uncertainty of this age. The book is well structured with the best thoughts of the leading business gurus grouped into six sections: principles, competition, control and complexity, leadership, markets and the world. Recommended for senior managers and those interested in strategic thinking or scenario planning. Organizations that drive to the future on cruise control will do so at their own peril. (Kirkus UK)

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Author Biography - Rowana Gibson

Rowan Gibson is an independent business consultant who works in close cooperation with EURO RSCG - a global advertising agency network whose clients include Microsoft, Procter & Gamble, Compaq, BMW, and Philips. Visit Rowan Gibson's website at

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