Return on Investment in Meetings and Events by Jack J. Phillips
Look inside with Google Book Preview
Return on Investment in Meetings and Events
By Jack J. Phillips

Return on Investment in Meetings and Events

Tools and Techniques to Measure the Success of All Types of Meetings and Events

By (author) See other recent books by Jack J. Phillips See other recent books by M. Theresa Breining
Format: Paperback

Normal Price: $79.99
Your Price: $71.99 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.00! (10% off normal price)
Plus...earn $3.60 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Return on Investment in Meetings and Events by Jack J. Phillips

Book Description

The Phillips ROI Methodology(TM) utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a "stakeholder" satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees have absorbed the meeting material or messages and know how to use or apply it properly. It is also important at this level to determine the quantity and quality of new professional contacts acquired and whether existing professional contacts were strengthened due to the meeting. However, a positive measure at this level is no guarantee that what was learned or whether the professional contacts acquired will be used on the job. At Level 3 - Job Applications, a variety of follow-up methods can be used to determine if attendees applied on the job what they learned or acquired at the meeting. The frequency and use of skills are important measures at Level 3. While Level 3 evaluations are important to gauge the success of the meeting, it still does not guarantee that there will be a positive business impact in the organization or for the attendee. At Level 4 - Business Results, the measurement focuses on the actual business results achieved by meeting participants as they successfully apply the meeting material or messages. Typical Level 4 measures include output, sales, quality, costs, time and customer satisfaction. Although the meeting may produce a measurable business impact, there is still a concern that the meeting may cost too much. At Level 5 - Return on Investment, this ultimate level of measurement compares the monetary benefits from the meeting with the fully-loaded meeting costs as expressed in the ROI formula. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event. The data collected should show a chain of impact occurring through the levels as the skills and knowledge learned (Level 2) are applied on the job (Level 3) to produce business results (Level 4).

Buy Return on Investment in Meetings and Events book by Jack J. Phillips from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780750683388
ISBN-10: 0750683384
Format: Paperback
(229mm x 152mm x 16mm)
Pages: 304
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 18-Dec-2007
Country of Publication: United Kingdom

Books By Author Jack J. Phillips

Maximizing the Value of Consulting by Jack J. Phillips Maximizing the Value of Consulting, Hardback (July 2015)

Provide organized, efficient, relevant consulting with lasting value Maximizing the Value of Consulting is an indispensable, practical guide for managing, measuring, and delivering the results that make internal and external consulting a lasting value to clients and the company.

» View all books by Jack J. Phillips

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Return on Investment in Meetings and Events book by Jack J. Phillips and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Jack J. Phillips

Jack J. Phillips, PhD, is a world-renowned expert on measurement and evaluation and chair of the ROI Institute, Inc., which provides consulting services, workshops and keynote addresses for Fortune 500 companies and major organizations around the world. He developed the ROI MethodologyT, a revolutionary process that provides bottom-line figures and accountability for all types of training, performance improvement, human resources and technology programs and is used worldwide by corporations, governments and non-profit organizations. His expertise in measurement and evaluation is based on nearly thirty years of corporate experience in five industries. He has served as training and development manager at two Fortune 500 firms, senior HR officer at two firms, president of a regional federal savings bank, and management professor at a major state university. Phillips is the author or editor of more than 30 books and more than 100 articles.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Jack J. Phillips close
Handbook of Training Evaluation and Measurement Methods by Jack J. Phillips
Handbook of Training Evaluation and Measurement Methods by Jack J. Phillips
Accountability in Human Resource Management by Jack J. Phillips
Accountability in Human Resource Management by Jack J. Phillips
Return on Investment in Meetings & Events by Jack J. Phillips
Maximizing the Value of Consulting by Jack J. Phillips
Measuring ROI in Environment, Health, and Safety by Jack J. Phillips
10 Steps to Successful Business Alignment by Jack J. Phillips
Proving the Value of HR by Jack J. Phillips
Project Management ROI by Jack J. Phillips
Green Scorecard by Jack J. Phillips
Managing Talent Retention by Jack J. Phillips
ROI in Action Casebook by Jack J. Phillips
Measurement and Evaluation by Jack J. Phillips
Communication and Implementation by Jack J. Phillips
Isolation of Results by Jack J. Phillips
Costs and ROI by Jack J. Phillips
ROI Fundamentals by Jack J. Phillips
Data Conversion by Jack J. Phillips
ROI for Technology Projects by Jack J. Phillips
»
Recent books by M. Theresa Breining close
Return on Investment in Meetings & Events by M. Theresa Breining
Return on Investment in Meetings and Events by M. Theresa Breining
»
BoomerangBooks.com.au close