Review of Marketing Research by Naresh K. Malhotra
Look inside with Google Book Preview
Review of Marketing Research
By Naresh K. Malhotra

Review of Marketing Research

v. 5 5th Revised edition

Edited by See other recent books by Naresh K. Malhotra
Format: Hardback

Normal Price: $290.00
Your Price: $261.00 AUD, inc. GST
Shipping: $7.95 per order
You Save: $29.00! (10% off normal price)
Plus...earn $13.05 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Review of Marketing Research by Naresh K. Malhotra

Book Description

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.

Buy Review of Marketing Research book by Naresh K. Malhotra from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780765621252
ISBN-10: 0765621258
Format: Hardback
(246mm x 174mm x 15mm)
Pages: 216
Imprint: M.E. Sharpe
Publisher: Emerald Group Publishing Limited
Publish Date: 1-Nov-2008
Country of Publication: United States

Other Editions...


Books By Author Naresh K. Malhotra

Basic Marketing Research by Naresh K. Malhotra Basic Marketing Research, Paperback (August 2013)

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

» View all books by Naresh K. Malhotra

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Review of Marketing Research book by Naresh K. Malhotra and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Naresh K. Malhotra close
Essentials of Marketing Research, Global Edition by Naresh K. Malhotra
Basic Marketing Research by Naresh K. Malhotra
Essentials of Marketing Research by Naresh K. Malhotra
Marketing Research by Naresh K. Malhotra
Essentials of Marketing Research by Naresh K. Malhotra
»
BoomerangBooks.com.au close