Revolutionize Your Customer Experience
By (author) Colin Shaw
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Revolutionize Your Customer Experience by Colin Shaw
Book DescriptionIn his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.
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Book DetailsISBN: 9781403936035
(235mm x 155mm x 20mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 23-Sep-2004
Country of Publication: United States
Books By Author Colin Shaw
Accountability and the Public Interest in Broadcasting, Hardback (January 2009)
Against a backdrop of great change in technology and the economics of broadcasting and new media, this timely survey of contemporary attitudes to accountability and the public interest in broadcasting is based on over fifty interviews conducted in four democracies: India, Australia, the UK and the US.
DNA of Customer Experience, Hardback (May 2007)
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
Building Great Customer Experiences, Hardback (September 2002)
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success.
Deciding What We Watch, Hardback (April 1999)» View all books by Colin Shaw
An examination of the problem of content regulation in the increasing number of broadcasting services available. It explores the moral basis of regulation, including the protection of children, obscenity and bad language, and considers different constraints, such as the law and cultural customs.
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Author Biography - Colin Shaw
COLIN SHAW is a Founding Partner of Beyond Philosophy and a leading expert on the Customer Experience. He is the author, with John Ivens, of the groundbreaking book, Building Great Customer Experiences and has worked with blue chip companies including Mars Ltd., Rank Xerox and BT. Previously he was Director of Customer Experience for one of the world's largest global companies. Colin has delivered keynote speeches on customer experience worldwide and appears frequently in newspapers, television and radio.
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