Riding the Black Ship by Aviad E. Raz
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Riding the Black Ship
By Aviad E. Raz

Riding the Black Ship

Japan and Tokyo Disneyland

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Format: Paperback

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Riding the Black Ship by Aviad E. Raz

Book Description

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual". By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

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Book Details

ISBN: 9780674768949
ISBN-10: 0674768949
Format: Paperback
(230mm x 150mm x 18mm)
Pages: 256
Imprint: Harvard University Press
Publisher: Harvard University Press
Publish Date: 14-Apr-1999
Country of Publication: United States

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Books By Author Aviad E. Raz

Emotions at Work by Aviad E. Raz Emotions at Work, Hardback (July 2002)

Rather than focusing on the psychology of personal emotions at work, this study concentrates on emotions as role requirements, on workplace emotions that combine the private with the public, the personal with the social, and the authentic with the masked.

» View all books by Aviad E. Raz

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