The Rise of Spanish Multinationals
European Business in the Global Economy
By (author) Mauro F. Guillen
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Rise of Spanish Multinationals by Mauro F. Guillen
Book DescriptionSince 1992, Spanish companies in a variety of industries have acquired a prominent presence in the global economy, especially in Latin America and Europe. Companies such as Telefonica, Banco Santander, Repsol-YPF and Inditex (the owner of the Zara brand) have catapulted themselves to become major international competitors, making Spain one of the world's ten largest foreign direct investors. Mauro Guillen offers not only an explanation of why this has happened, but also an assessment of the economic, financial, political and social consequences for Spain and for Europe. In this 2005 analysis, he also addresses the weaknesses of the Spanish multinationals, especially their lack of proprietary technology and their primary focus on Latin America. The book concludes with the argument that the Spanish multinational firms ought to consolidate their European positions through mergers and acquisitions, opening up new possibilities for further expansion in North America and Asia.
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Book DetailsISBN: 9780521847216
(228mm x 152mm x 28mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 28-Jul-2005
Country of Publication: United Kingdom
Books By Author Mauro F. Guillen
Global Turning Points, Paperback (April 2016)
This book offers an accessible, yet sophisticated analysis of major global turning points and future scenarios with an emphasis on actionable issues.
Architecture of Collapse, Hardback (October 2015)View all books by Mauro F. Guillen
Using a variety of economic, financial, and political indicators, this book demonstrates that the global system has become an 'architecture of collapse'. The global financial crisis of 2008, the bilateral relationship between the U.S. and China, and the European sovereign debt crisis illustrate the causes and the consequences of global instability
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Author Biography - Mauro F. Guillen
Mauro F. Guillen holds the Dr Felix Zandman Endowed Professorship in International Management at the Wharton School of the University of Pennsylvania, and the Fundacion Rafael del Pino Chair, which funded this research. An expert on globalization and on the multinational firm, he is a visiting faculty at Instituto de Empresa, Guggenheim fellow and Member in the Institute for Advanced Study, Princeton.
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