A Mental Models Approach
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Risk Communication by M. Granger Morgan
Book DescriptionPeople today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics.
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Book DetailsISBN: 9780521802239
(228mm x 152mm x 21mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 30-Jul-2001
Country of Publication: United Kingdom
Books By Author M. Granger Morgan
Science and Technology Advice for Congress, Paperback (September 2003)
The elimination of the Office of Technology Assessment (OTA) in 1995 came during a storm of budget cutting and partisan conflict. Offering perspectives from scholars and scientists with diverse academic backgrounds and extensive experience within the policy process, this title breaks from the politics of the OTA and its contentious aftermath.
Risk Communication, Paperback (July 2001)» View all books by M. Granger Morgan
Thisbook explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach.
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