Risk Issues and Crisis Management in Public Relations by Michael Regester
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Risk Issues and Crisis Management in Public Relations
By Michael Regester

Risk Issues and Crisis Management in Public Relations

A Casebook of Best Practice 4th Revised edition

By (author) See other recent books by Michael Regester See other recent books by Judy Larkin
Format: Paperback

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Risk Issues and Crisis Management in Public Relations by Michael Regester

Book Description

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of "Risk Issues and Crisis Management in Public Relations" has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

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Book Details

ISBN: 9780749451073
ISBN-10: 0749451076
Format: Paperback
(230mm x 155mm x 15mm)
Pages: 264
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Jun-2008
Country of Publication: United Kingdom

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Author Biography - Michael Regester

Michael Regester and Judy Larkin draw on 30 years' experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy, Regester Larkin.

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