Risk by Dan Gardner
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Risk
By Dan Gardner

Risk

The Science and Politics of Fear

By (author) See other recent books by Dan Gardner
Format: Paperback

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Risk by Dan Gardner

Book Description

In the tradition of Malcolm Gladwell, Gardner explores a new way of thinking about the decisions we make We are the safest and healthiest human beings who ever lived, and yet irrational fear is growing, with deadly consequences - such as the 1,595 Americans killed when they made the mistake of switching from planes to cars after September 11. In part, this irrationality is caused by those - politicians, activists, and the media - who promote fear for their own gain. Culture also matters. But a more fundamental cause is human psychology. Working with risk science pioneer Paul Slovic, author Dan Gardner sets out to explain in a compulsively readable fashion just what that statement above means as to how we make decisions and run our lives. We learn that the brain has not one but two systems to analyze risk. One is primitive, unconscious, and intuitive. The other is conscious and rational. The two systems often agree, but occasionally they come to very different conclusions. When that happens, we can find ourselves worrying about what the statistics tell us is a trivial threat - terrorism, child abduction, cancer caused by chemical pollution - or shrugging off serious risks like obesity and smoking. Gladwell told us about 'the black box' of our brains; Gardner takes us inside, helping us to understand how to deconstruct the information we're bombarded with and respond more logically and adaptively to our world. Risk is cutting-edge reading.

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Book Details

ISBN: 9781921215674
ISBN-10: 1921215674
Format: Paperback
(234mm x 152mm x 31mm)
Pages: 416
Imprint: Scribe Publications
Publisher: Scribe Publications
Publish Date: 5-May-2008
Country of Publication: Australia

Other Editions...


Books By Author Dan Gardner

Future Babble by Dan Gardner Future Babble, Paperback (April 2012)

In 2008, as the price of oil surged above $140 a barrel, experts said it would soon hit $200; a few months later it plunged to $30. Face it, experts are about as accurate as dart-throwing monkeys. And yet every day we ask them to predict the future. This book examines this phenomenon, showing why our brains yearn for certainty about the future.

Risk by Dan Gardner Risk, Paperback (January 2009)

Shows how our flawed strategies for perceiving risk influence our lives, often with unforeseen and sometimes - tragic consequences. This book uncovers one of the central puzzles of our time: why are the safest people in history living in a culture of fear?

» View all books by Dan Gardner

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Author Biography - Dan Gardner

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Recent books by Dan Gardner close
Superforecasting by Dan Gardner
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»
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