Rolling Out New Products Across International Markets by George Chryssochoidis
Look inside with Google Book Preview
Rolling Out New Products Across International Markets
By George Chryssochoidis

Rolling Out New Products Across International Markets

Causes of Delays

By (author) See other recent books by George Chryssochoidis
Format: Hardback

Normal Price: $294.54
Your Price: $265.08 AUD, inc. GST
Shipping: $7.95 per order
You Save: $29.45! (10% off normal price)
Plus...earn $13.25 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days, Not for Xmas



Rolling Out New Products Across International Markets by George Chryssochoidis

Book Description

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

Buy Rolling Out New Products Across International Markets book by George Chryssochoidis from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780333794647
ISBN-10: 0333794648
Format: Hardback
(216mm x 140mm x 19mm)
Pages: 263
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 25-Nov-2003
Country of Publication: United Kingdom

Other Editions...


Books By Author George Chryssochoidis

Internationalisation Strategies by George Chryssochoidis Internationalisation Strategies, Hardback (February 1997)

This volume, published in association with the UK chapter of the Academy of International Business, again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms

» View all books by George Chryssochoidis

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Rolling Out New Products Across International Markets book by George Chryssochoidis and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - George Chryssochoidis

GEORGE CHRYSSOCHOIDIS lectured for 9 years at Cardiff Business School, prior to joining the Agricultural University of Athens, Greece. He acted as advisor to the Greek Chancellor of the Exchequer for 3 years and is an expert in international marketing at the United Nations (UNCTAD).

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by George Chryssochoidis close
Internationalisation Strategies by George Chryssochoidis
»
BoomerangBooks.com.au close