Rolling Out New Products Across International Markets
Causes of Delays
By (author) George Chryssochoidis
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Rolling Out New Products Across International Markets by George Chryssochoidis
Book DescriptionLaunching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.
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Book DetailsISBN: 9780333794647
(216mm x 140mm x 19mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 25-Nov-2003
Country of Publication: United Kingdom
Books By Author George Chryssochoidis
Internationalisation Strategies, Hardback (February 1997)» View all books by George Chryssochoidis
This volume, published in association with the UK chapter of the Academy of International Business, again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms.
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Author Biography - George Chryssochoidis
GEORGE CHRYSSOCHOIDIS lectured for 9 years at Cardiff Business School, prior to joining the Agricultural University of Athens, Greece. He acted as advisor to the Greek Chancellor of the Exchequer for 3 years and is an expert in international marketing at the United Nations (UNCTAD).
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