Romancing the Market
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Romancing the Market by Stephen Brown
Book DescriptionRomancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
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Book DetailsISBN: 9780415184182
(234mm x 156mm x 17mm)
Publisher: Taylor & Francis Ltd
Publish Date: 3-Dec-1998
Country of Publication: United Kingdom
Books By Author Stephen Brown
Brands and Branding, Paperback (August 2016)
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
Securitization of Foreign Aid, Hardback (November 2015)View all books by Stephen Brown
Security concerns increasingly influence foreign aid: how Western countries give aid, to whom and why. With contributions from experts in the field, this book examines the impact of security issues on six of the world's largest aid donors, as well as on key crosscutting issues such as gender equality and climate change.
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