Romancing the Market by Stephen Brown
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Romancing the Market
By Stephen Brown

Romancing the Market

Edited by See other recent books by Stephen Brown See other recent books by Anne Marie Doherty See other recent books by Bill Clarke
Format: Paperback

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Romancing the Market by Stephen Brown

Book Description

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.

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Book Details

ISBN: 9780415184182
ISBN-10: 0415184185
Format: Paperback
(234mm x 156mm x 17mm)
Pages: 312
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 3-Dec-1998
Country of Publication: United Kingdom

Other Editions...


Books By Author Stephen Brown

Brands and Branding by Stephen Brown Brands and Branding, Paperback (August 2016)

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Securitization of Foreign Aid by Stephen Brown Securitization of Foreign Aid, Hardback (November 2015)

Security concerns increasingly influence foreign aid: how Western countries give aid, to whom and why. With contributions from experts in the field, this book examines the impact of security issues on six of the world's largest aid donors, as well as on key crosscutting issues such as gender equality and climate change.

» View all books by Stephen Brown

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