The Routledge Handbook of Public Diplomacy
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Routledge Handbook of Public Diplomacy by Nancy Snow
Book DescriptionThe Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
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Book DetailsISBN: 9780415953016
(254mm x 178mm x 25mm)
Publisher: Taylor & Francis Ltd
Publish Date: 1-Nov-2008
Country of Publication: United Kingdom
Books By Author Nancy Snow
Propaganda Inc, 3rd Edition, Paperback (February 2010)
The inside story of the United States Information Agency--America's propaganda machine and the war on terror's secret partner.
Routledge Handbook of Public Diplomacy, Paperback (November 2008)
Offers an overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world.
Information War, Paperback (May 2003)» View all books by Nancy Snow
Snow examines how American propaganda efforts and covert operations are expanding more rapidly today than at any other time in U.S. history.
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Author Biography - Nancy Snow
Nancy Snow is Professor of Communications at California State University, Fullerton. She is adjunct professor of public diplomacy at the University of Southern California and the Interdisciplinary Center Herzliya. Philip M. Taylor, now deceased, was Professor of International Communications at the University of Leeds and acknowledged as one of the foremost authorities in propaganda history and public diplomacy.
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