Rowntree and the Marketing Revolution, 1862-1969
By (author) Robert Fitzgerald
Normal Price: $110.00
Your Price: $99.00 AUD, inc. GST
Shipping: $7.95 per order
You Save: $11.00! (10% off normal price)
Plus...earn $4.95 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Rowntree and the Marketing Revolution, 1862-1969 by Robert Fitzgerald
Book DescriptionRowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
Buy Rowntree and the Marketing Revolution, 1862-1969 book by Robert Fitzgerald from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780521023788
(228mm x 152mm x 39mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 25-Jan-2007
Country of Publication: United Kingdom
Books By Author Robert Fitzgerald
Rise of the Global Company, Paperback (January 2016)
Readable, wide-ranging history of multinational enterprise, exploring its role in international events and influence on globalization and the modern world.
Odyssey, Hardback (June 2011)
Odysseus leads his men on a long voyage home from the Trojan War.
Remaking Management, Paperback (February 2011)» View all books by Robert Fitzgerald
Remaking Management examines how organisations are responding to an increasingly complex commercial environment.
» Have you read this book? We'd like to know what you think about it - write a review about Rowntree and the Marketing Revolution, 1862-1969 book by Robert Fitzgerald and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.