Rugman Reviews International Business
Progression in the Global Marketplace
By (author) Alan M. Rugman
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Rugman Reviews International Business by Alan M. Rugman
Book DescriptionNo other book can claim to bring so much authoritative commentary on International Business. These reviews have been hugely instrumental in the development of the field.This book is written by the leading figure in international business (he is to International Business what Kottler is to Marketing). It provides a 'potted history' of the development of IB theory. It brings together the key seminal works in IB in an accessible and easy to digest form.Alan Rugman draws together 100 reviews that chart the development of International Business theory in recent decades. This book is essential for all students with an interest in unpacking the history, scope and possibilities that are implicit in any discussion of international business.
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Book DetailsISBN: 9780230221253
(233mm x 155mm x 20mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 24-Nov-2008
Country of Publication: United Kingdom
Books By Author Alan M. Rugman
International Business, Paperback (December 2016)
Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking.
New Theories of the Multinational Enterprise, Hardback (November 2012)
This volume brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalisation theory as the new general theory of the multinational enterprise. Alternatives to internalisation, such as licensing, joint ventures and other contractual arrangements are also evaluated.
Oxford Handbook of International Business, Paperback (August 2010)» View all books by Alan M. Rugman
This 2nd edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by distinguished scholars. Reflecting changes and developments in the field, this book has a changed structure, fully updated chapters taking account of the latest scholarship, and five new chapters.
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Author Biography - Alan M. Rugman
ALAN RUGMAN holds the L. Leslie Waters Chair in International Business and is a Professor of Business Economics and Public Policy at Kelley School of Business, University of Indiana, USA.
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