Sage Handbook of International Marketing by Masaaki Kotabe
Look inside with Google Book Preview
Sage Handbook of International Marketing
By Masaaki Kotabe

The Sage Handbook of International Marketing

Edited by See other recent books by Masaaki Kotabe See other recent books by Kristiaan Helsen
Format: Hardback

Normal Price: $265.00
Your Price: $238.50 AUD, inc. GST
Shipping: $7.95 per order
You Save: $26.50! (10% off normal price)
Plus...earn $11.92 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Sage Handbook of International Marketing by Masaaki Kotabe

Book Description

Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.

Buy Sage Handbook of International Marketing book by Masaaki Kotabe from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9781412934282
ISBN-10: 1412934281
Format: Hardback
(246mm x 174mm x 41mm)
Pages: 568
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 5-Jan-2009
Country of Publication: United Kingdom

Books By Author Masaaki Kotabe

Global Marketing Management by Masaaki Kotabe Global Marketing Management, Paperback (July 2014)

Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace.

International Marketing by Masaaki Kotabe International Marketing, Hardback (January 2007)

Features papers that examine organizational and personal consumer behaviour, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances. This work looks at Consumer Behavior, Organizational Buying Issues, Country of Origin, Global Marketing Research and Methodological Issues.

Readings in International Business by Masaaki Kotabe Readings in International Business, Paperback (January 1998)

An in--depth understanding of international business is a requirement for any player in todaya s business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development.

» View all books by Masaaki Kotabe

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Sage Handbook of International Marketing book by Masaaki Kotabe and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Masaaki Kotabe

Masaaki "Mike" Kotabe holds the Washburn Chair Professorship in International Business and Marketing, and is Director of Research at the Institute of Global Management Studies at the Fox School of Business and Management at Temple University. He currently serves as the Editor of the Journal of International Management. Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr. Kotabe served as the Vice President of the Academy of International Business in 1997-98. In 1998, he was elected a Fellow of the Academy of International Business for his significant contribution to international business research and education. He has written over 100 scholarly publications. His research work has appeared in such journals as the Journal of International Business Studies, Journal of Marketing, Strategic Management, and Academy of Management Journal.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Masaaki Kotabe close
Global Marketing Management by Masaaki Kotabe
International Marketing Fourth Asia Pacific Edition by Masaaki Kotabe
Global Marketing Management by Masaaki Kotabe
International Marketing by Masaaki Kotabe
Readings in International Business by Masaaki Kotabe
»
Recent books by Kristiaan Helsen close
Global Marketing Management by Kristiaan Helsen
Sage Handbook of International Marketing by Kristiaan Helsen
»
BoomerangBooks.com.au close