The Sage Handbook of Political Advertising
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Sage Handbook of Political Advertising by Professor Lynda Lee Kaid
Book DescriptionThe contributors to this Handbook examine the differences as well as the similarities of political advertising among the electoral processes of democracies globally. For each country or region, chapter authors provide an overview of research on political advertising and address political advertising history, political and regulatory systems related to political advertising, the effects of media system structures and the effects of new technologies on political advertising. The editors provide overview and comparative chapters and address the effects of political advertising on the voters and the systems of which it is a part.
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Book DetailsISBN: 9781412917957
(254mm x 178mm x 33mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 3-Aug-2006
Country of Publication: United States
Books By Author Professor Lynda Lee Kaid
Political Communication in European Parliamentary Elections, Hardback (July 2011)
Offers a comprehensive account on comparative political communication research in the context of European Parliamentary elections to date. Divided into four sections, this title begin by tracing the historical and political background of European Parliamentary elections.
Terrorism, Elections, and Democracy, Hardback (February 2010)
This book examines the influence of terrorist threat in the recent elections in the US, Great Britain, and Russia to analyze the influence of post-9/11 fears on voting behaviour in comparative perspective. It is in these different countries that warnings about terrorism find the most resonance with candidates, journalists and voters alike.
Handbook of Election News Coverage Around the World, Paperback (June 2008)» View all books by Professor Lynda Lee Kaid
Focuses on the news coverage of national elections in democracies around the globe. This book brings together and compares election news coverage within a single framework, offering a consideration of various factors.
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Author Biography - Professor Lynda Lee Kaid
Lynda Lee Kaid (Ph.D., M.S., B.A., Southern Illinois University) is Professor of Telecommunications and Senior Associate Dean of the College of Journalism and Communications at the University of Florida. She previously served as the Director of the Political Communication Center and supervised the Political Commercial Archive at the University of Oklahoma. Her research specialties include political advertising and news coverage of political events. A Fulbright Scholar, she has also done work on political television in several Western European countries. She is the author/editor of 14 books, including the Handbook of Political Communication Research, Videostyle in Presidential Campaigns, The Electronic Election, New Perspectives on Political Advertising, Mediated Politics in Two Cultures, Political Advertising in Western Democracies (SAGE, 1995), and Political Campaign Communication: A Bibliography and Guide to the Literature. She has received over $1 million in external grant funds for her research efforts, including support from the U. S. Department of Commerce, the U.S. Department of Education, the National Endowment for the Humanities, and the National Science Foundation. She is a former chair of the Political Communication Divisions of ICA and NCA and has also served in leadership roles the American Political Science Association and the Association for Education in Journalism and Mass Communication. Christina Holtz-Bacha (Ph.D.) is the current chair of ICA's Political Communication Division. In addition to her position at the University of Mainz (where she has taught since 1995), she has held positions at the University of Munich, the University of Bochum, the University of Minnesota-Minneapolis, and was a Fellow at the Shorenstein Center/John F. Kennedy School of Government at Harvard University in 1999. She is co-editor of the German journal Publizistik and sits on the editorial boards of Journal of Communication, Journal of Political Marketing; and European Journal of Communication.She is co-editor with Lynda Lee Kaid of Political Advertising in Western Democracies (SAGE, 1995).
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