Sales Management by Bill Donaldson
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Sales Management
By Bill Donaldson

Sales Management

Theory and Practice 3rd Revised edition

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Format: Paperback

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Sales Management by Bill Donaldson

Book Description

Retaining international scope and a balance between theory and practice, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/donaldson/

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Book Details

ISBN: 9780333998519
ISBN-10: 0333998510
Format: Paperback
(246mm x 190mm x 18mm)
Pages: 320
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 9-May-2007
Country of Publication: United Kingdom

Other Editions...


Books By Author Bill Donaldson

Sales Management by Bill Donaldson Sales Management, Paperback (December 2015)

Selling and Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real life case studies, the 4th edition also includes new chapters on Key Account Management and Negotiation, and fully updated coverage of technology and sales.

From Selling to Co-Creating by Bill Donaldson From Selling to Co-Creating, Paperback (March 2014)

A groundbreaking book that identifies the current and future trends in sales.

Strategic Market Relationships by Bill Donaldson Strategic Market Relationships, Paperback (April 2007)

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.

» View all books by Bill Donaldson

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Author Biography - Bill Donaldson

BILL DONALDSON is Research Professor of Marketing at Aberdeen Business School, The Robert Gordon University, UK. His research interests are in the management of sales operations including SFA (sales force automation) and CRM (customer relationship management).

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Sales Management by Bill Donaldson
From Selling to Co-Creating by Bill Donaldson
Strategic Market Relationships by Bill Donaldson
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