Theory and Practice 3rd Revised edition
By (author) Bill Donaldson
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Sales Management by Bill Donaldson
Book DescriptionRetaining international scope and a balance between theory and practice, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/donaldson/
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Book DetailsISBN: 9780333998519
(246mm x 190mm x 18mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 9-May-2007
Country of Publication: United Kingdom
Books By Author Bill Donaldson
Sales Management, Paperback (December 2015)
Selling and Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real life case studies, the 4th edition also includes new chapters on Key Account Management and Negotiation, and fully updated coverage of technology and sales.
From Selling to Co-Creating, Paperback (March 2014)
A groundbreaking book that identifies the current and future trends in sales.
Strategic Market Relationships, Paperback (April 2007)» View all books by Bill Donaldson
"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
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Author Biography - Bill Donaldson
BILL DONALDSON is Research Professor of Marketing at Aberdeen Business School, The Robert Gordon University, UK. His research interests are in the management of sales operations including SFA (sales force automation) and CRM (customer relationship management).
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