The Sales Success Handbook
How to Open Opportunity and Close Every Sale
By (author) Linda Richardson
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Sales Success Handbook by Linda Richardson
Book DescriptionTo sell today, salespeople must add value, provideperspective, and show customers how aproduct will solve their specific needs. The SalesSuccess Handbook outlines a six-step programfor hearing and understanding exactly whatcustomers have to say and for sellingsolutions--instead of just selling products.
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Book DetailsISBN: 9780071463317
(205mm x 129mm x 16mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-May-2006
Country of Publication: United States
Books By Author Linda Richardson
Changing the Sales Conversation: Connect, Collaborate, and Close, Hardback (January 2014)
Helps you create better, more effective conversations in hyper-digital world. This title also helps you understand what is on their checklists and align your solutions with their business and personal priorities to help you win.
Sales Coaching, Hardback (November 2008)
Written exclusively for sales managers, this book offers a brief, concise primer with the fundamentals, nuances, examples, and tools needed for moving fast from boss to coach.
Perfect Selling, Hardback (July 2008)
Offers tips, techniques, and lessons in structuring and perfecting the key steps of a sales call-in. This book takes you through the perfect sales call, from the minute the dialogue begins to closing business. It features a concise method to win more sales and build deeper relationships which can be learned quickly on the go.
Sales Success Handbook, Paperback / softback (September 2003)» View all books by Linda Richardson
To sell today, salespeople must add value, provide perspective, and show customers how a product will solve their specific needs. The Sales Success Handbook outlines a six-step program for hearing and understanding exactly what customers have to say and for selling solutions--instead of just selling products.
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Author Biography - Linda Richardson
Linda Richardson is founder, CEO, and president of Richardson, a leader in the global sales training industry. A pioneer in the ongoing move to consultative selling and popular speaker at industry and client conferences, Richardson also teaches sales and management courses at the Wharton School and Wharton Executive Development Center. She has been featured in Forbes, Nation's Business, and other national publications, and is the author of influential books including Stop Telling, Start Selling, Selling by Phone, Sales Coaching, and others.
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