Sales on a Beermat
Normal Price: $19.99
Your Price: $17.99 AUD, inc. GST
Shipping: $7.95 per order
You Save: $2.00! (10% off normal price)
Plus...earn $0.90 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Sales on a Beermat by Mike Southon
Book DescriptionMany companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. "Sales on a Beermat", by the team that bought you "The Boardroom Entrepreneur", is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. "Sales on a Beermat" is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, who is determined to make it a key part of their business' strategy.
Buy Sales on a Beermat book by Mike Southon from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781847940063
(198mm x 129mm x 10mm)
Imprint: Random House Business Books
Publish Date: 7-Aug-2008
Country of Publication: United Kingdom
Books By Author Mike Southon
This is How Yoodoo it, Paperback (November 2010)View all books by Mike Southon
This is How Yoodoo it has a wealth of practical advice on a wide variety of topics, including getting started, sales, marketing and communication, finance, team building, mentoring, growing your business, dealing with the recession and social entrepreneurship.
» Have you read this book? We'd like to know what you think about it - write a review about Sales on a Beermat book by Mike Southon and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Mike Southon
Mike Southon is co-founder of Beermat.biz, which helps entrepreneurs and fast-growing companies around the world. He is a Visiting Fellow in Enterprise and Entrepreneurship at London South Bank University, and a Fellow of the Professional Speakers Association. He writes a weekly column 'My Business' for the Financial Times every Saturday. Mike co-founded The Instruction Set in 1984, which grew to 150 people in 5 years before being sold to Hoskyns Group. He was responsible for all sales and marketing. He has since been involved in 17 start-ups.In 2002 he co-authored the bestselling The Beermat Entrepreneur. He can be contacted at email@example.com Chris West is a professional writer, with a background in marketing and PR. He has written fiction and books on business, personal development, writing good English and travel. He is co-author of The Beermat Entrepreneur and of the other Beermat guides, and sole author of Marketing on a Beermat.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.