The Making of the American Mass Market
By (author) Susan Strasser
Satisfaction Guaranteed by Susan Strasser
Book DescriptionThis timeless account of the rise of the mass market in America includes a new preface This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
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Book DetailsISBN: 9781588341464
(230mm x 154mm x 20mm)
Imprint: Smithsonian Books
Publisher: Smithsonian Books
Publish Date: 1-Jul-2004
Country of Publication: United States
Books By Author Susan Strasser
Commodifying Everything, Hardback (June 2003)
This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself.
Getting and Spending, Paperback (November 1998)
The essays in this collection use the history of consumption to look at many aspects of social and political life.
Social Justice Feminists in the United States and Germany, Paperback (July 1998)» View all books by Susan Strasser
Women reformers in the United States and Germany maintained a brisk dialogue between 1885 and 1933. Drawing on one another's expertise, they sought to alleviate a wide array of social injustices generated by industrial capitalism, such as child labor...
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Author Biography - Susan Strasser
Susan Strasser teaches history at the University of Delaware. Her books include "Waste and Want: A Social History of Trash." She lives in Washington, DC.
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