Screen Traffic by Charles R. Acland
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Screen Traffic
By Charles R. Acland

Screen Traffic

Movies, Multiplexes and Global Culture

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Format: Paperback

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Screen Traffic by Charles R. Acland

Book Description

In Screen Traffic Charles R. Acland looks at how the commercial movie industry has altered conceptions of movie going both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from audiences around the world, have cultivated a global understanding of their products over the past fifteen to twenty years. In doing so, Acland argues, they have significantly changed the cultural practice of movie going. He explores this transformation by investigating the generation and dissemination of knowledge about studio movies. Integrating film and cultural theory with promotional materials, entertainment news, trade publications, and economic commentary, Acland examines an array of sites where a new understanding of movies and movie going has developed within popular culture and the entertainment industry. One way a diverse audience is united, he contends, is through a growing Hollywood "insiderism," which conveys to the public not only news about stars and features, but also industry financial information, most notably the box office "numbers." Another key site shaping contemporary movie going, he argues, is the modern megaplex. Acland traces the history of the megaplex - characterized by its large auditoriums, large number of screens, and the activities it sold in addition to film spectatorship - from its genesis in the re-entry of studios into the movie exhibition business in 1986 through to 1998, when reports of the economic "failure" of the multiplex began to surface - just as the rise of digital technologies seemed to signal another wave of change in the movie industry.

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Book Details

ISBN: 9780822331636
ISBN-10: 0822331632
Format: Paperback
(229mm x 152mm x 25mm)
Pages: 352
Imprint: Duke University Press
Publisher: Duke University Press
Publish Date: 13-Nov-2003
Country of Publication: United States

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Books By Author Charles R. Acland

Youth, Murder, Spectacle by Charles R. Acland Youth, Murder, Spectacle, Paperback (November 1994)

Through a cultural studies analysis of historical context, this book exposes the complex social forces at work upon the idea of youth violence in the late 1980s and the early 1990s. It argues that the meaning of crime is never inherent in the event itself and examines other sites of representation.

» View all books by Charles R. Acland

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Author Biography - Charles R. Acland

Charles R. Acland is Associate Professor of Communications Studies at Concordia University, Montreal. He is the author of "Youth, Murder, Spectacle: The Cultural Politics of "Youth in Crisis"" and coeditor of "Harold Innis in the New Century: Reflections and Refractions."

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