How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
By (author) John Battelle
Format: Paperback / softback
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Search by John Battelle
Book DescriptionWhat does the world want? According to John Battelle, a company that answers that question in all its shades of meaning can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that s exactly what Google has been doing. But "The Search" offers much more than the inside story of Google s triumph. It s a big-picture book about the past, present, and future of search technology and the enormous impact it s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest."
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Book DetailsISBN: 9781591841418
(217mm x 142mm x 23mm)
Publish Date: 1-Oct-2006
Country of Publication: United States
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Author Biography - John Battelle
John Battelle is a cofounding editor of Wired and the founder of The Industry Standard, as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.
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