Secrets of Social Media Marketing by Paul Gillin
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Secrets of Social Media Marketing
By Paul Gillin

Secrets of Social Media Marketing

How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

By (author) See other recent books by Paul Gillin
Format: Paperback

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Secrets of Social Media Marketing by Paul Gillin

Book Description

"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed "The New Influencers: A Marketer's Guide to the New Social Media", this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

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Book Details

ISBN: 9781884956850
ISBN-10: 1884956858
Format: Paperback
(230mm x 155mm x 18mm)
Pages: 290
Imprint: Quill Driver Books, U.S.
Publisher: Quill Driver Books, U.S.
Publish Date: 1-Nov-2008
Country of Publication: United States

Books By Author Paul Gillin

Social Marketing to the Business Customer by Paul Gillin Social Marketing to the Business Customer, Hardback (February 2011)

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.

Joy of Geocaching by Paul Gillin Joy of Geocaching, Paperback (April 2010)

Describing the exciting and adventurous world surrounding geocaching - a world-wide hunt in which treasures are located using global positioning system (GPS) devices - this manual offers an understanding and application of the principles and best practices of the sport as well as information on the different types of caches and competitions.

New Influencers by Paul Gillin New Influencers, Paperback (June 2009)

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity - and credibility - with consumers, this practical guide offers proven strategies for organisations to leverage these internet-based social media outlets.

» View all books by Paul Gillin

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