The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals
By (author) Bill Stinnett
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Selling Results by Bill Stinnett
Book Description"We don't have the luxury of selling the same way we sold five years ago-or even two years ago-and simply doing more of the same!We must continually evolve and rethink how we sell so that we are not just selling more, but selling better every single year."-From Chapter 1 In Selling Results! Bill Stinnett, the bestselling author of Think Like Your Customer, takes his innovative sales philosophy to the next level by offering a complete sales system based on the belief that the best way to improve your sales results is to focus on helping your customers achieve their desired business results. Stinnett's revolutionary Results-Based Selling method will help you measure, manage, and maximize your sales results by: Increasing Deal Size - Boost the average size of sales transactions and the duration of sales contracts Accelerating Sales Velocity - Shorten your own business development process as well as your customer's buying process Improving Sales Predictability - Increase your closure rate and the accuracy of sales forecasts Using Stinnett's original opportunity scorecard, customer results map, results-based negotiation process, and other powerful tools, you'll improve your effectiveness in: Creating new sales opportunities Determining which deals to invest your time in Reaching and selling to senior executives Building stronger customer relationships Negotiating for maximum profitability Closing more opportunities, faster! Selling Results! is packed with practical advice for putting Stinnett's cutting-edge ideas to use, and includes a 16-point implementation checklist for making the Results-Based Selling method work for you. These concepts, strategies, techniques, and tools can be implemented as a complete system, or individually integrated with whatever processes and infrastructure you already have in place.
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Book DetailsISBN: 9780071477871
(236mm x 195mm x 24mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Feb-2007
Country of Publication: United States
Books By Author Bill Stinnett
Think Like Your Customer, Paperback (November 2004)» View all books by Bill Stinnett
Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.
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Author Biography - Bill Stinnett
Bill Stinnett is the founder and president of Sales Excellence, Inc. and the author of the bestselling Think Like Your Customer. Bill is a highly sought-after speaker appearing at sales meetings, conferences, conventions, and annual sales kickoffs worldwide for clients such as General Electric, Microsoft, SAP, Verizon, and IBM.
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