How the World's Biggest Pharmaceutical Companies are Turning Us All into Patients
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Selling Sickness by Ray Moynihan
Book DescriptionThirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone."
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Book DetailsISBN: 9781560258568
(210mm x 140mm x 19mm)
Imprint: Nation Books
Publisher: Avalon Publishing Group
Publish Date: 2-Jun-2006
Country of Publication: United States
Books By Author Ray Moynihan
Sex, Lies and Pharmaceuticals, Paperback (September 2010)
With claims that nearly one in two women suffer from 'female sexual dysfunction', some of the most profitable corporations on the planet are poised to exploit some of women' s deepest fears with hopes for new billion-dollar markets. This powerful expose introduces us to the creation of 'female sexual dysfunction' as a 21st century epidemic.
10 Questions You Must Ask Your Doctor, Paperback (August 2008)
With clarity, simplicity and compelling examples, this book will empower you and your loved ones to ask the right questions to find the best care and to avoid treatments that may not be best for you.
Selling Sickness, Hardback (June 2005)» View all books by Ray Moynihan
Ray Moynihan--one of the world's top medical journalists--reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits for the giant pharmaceutical companies.
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Author Biography - Ray Moynihan
Ray Moynihan is one of the world's leading health writers. His work has appeared in the Sydney Morning Herald, The Age, the Australian Financial Review, the British Medical Journal, Lancet and New England Journal of Medicine. Alan Cassels is a Canadian researcher and writer who works on drug policy issues.
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