The Incredible Shrinking Package and Other Marvels of Modern Marketing
By (author) Leslie Ware
Normal Price: $22.95
Your Price: $20.66 AUD, inc. GST
Shipping: $7.95 per order
You Save: $2.29! (10% off normal price)
Plus...earn $1.03 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Selling it by Leslie Ware
Book DescriptionJust how much would you pay for those "10 free minutes" of long distance? Will "slimming insoles" do more than cushion your tired feet? Are you really the "guaranteed winner" of a $10 million sweepstakes? For more than twenty years, the "Selling It" column of Consumer Reports has been keeping tabs on come-ons like these, poking fun at and, more important, bringing them to the attention of millions of consumers. Collected here are the best-that is, the worst-from the past decade. Whether showing what's inside "official government" envelopes, illustrating the lunacies of labeling, debunking mysterious medical potions, or looking at the ever-more-clever ways in which packaging is designed to deceive, Leslie Ware and her fellow editors expose and inform in equal parts. With historical context and tips for consumers, Selling It offers entertaining reading and constructive solutions, and proves again that in today's marketplace, vigilance is all.
Buy Selling it book by Leslie Ware from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780393321722
(236mm x 178mm x 15mm)
Imprint: WW Norton & Co
Publisher: WW Norton & Co
Publish Date: 27-Mar-2002
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Selling it book by Leslie Ware and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Leslie Ware
Leslie Ware is features editor of Consumer Reports, the monthly magazine of Consumers Union, a nonprofit, independent organization providing information on goods, services, health, and personal finance.
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687