Selling the Sunshine State
A Celebration of Florida Tourism Advertising
By (author) Tim Hollis
Normal Price: $68.15
Your Price: $61.34 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.82! (10% off normal price)
Plus...earn $3.07 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Selling the Sunshine State by Tim Hollis
Book DescriptionFor more than a century, Florida has thrived on its image as an exotic playground. "Selling the Sunshine State" offers a scrapbook of bygone brochures, postcards, souvenirs, and photos, all designed to lure northerners (and fellow southerners) into the peninsula.Tim Hollis' personal collection of Florida memorabilia and mementos lie at the heart of the nearly 500 color images herein. Lovingly assembled, the book is arranged according to the state's traditional tourism department regions, including the Miracle Strip, the Big Bend, and the Gold Coast. This allows readers to discover the lost attractions and sometimes shocking appeals in promotional material created from the 1920s through the 1970s.An introductory essay on the history of Florida advertising methods and themes, along with additional commentary for each region, places the images in context. Hollis writes as a tourist, and his captions to the copious, eye-catching color illustrations transport the reader back to another era of Florida history. Nostalgic tourists, Florida natives, and anyone interested in the history of advertising will enjoy this lighthearted volume.This book offers a celebration of fun and sun through tourists' eyes.
Buy Selling the Sunshine State book by Tim Hollis from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780813032665
(178mm x 254mm x 31mm)
Imprint: University Press of Florida
Publisher: University Press of Florida
Publish Date: 15-Nov-2008
Country of Publication: United States
Books By Author Tim Hollis
Toons in Toyland, Hardback (March 2015)
A look at the way cartoons dominated the magic of merchandising
Christmas Wishes, Hardback (September 2010)» View all books by Tim Hollis
From plastic nativity scenes to aluminium trees, Christmas became a major marketing extravaganza in America in the mid-twentieth century. This book recalls the holiday between 1940 and 1970, courtesy of department stores, five and tens, toy manufacturers, publishing houses, and record companies.
» Have you read this book? We'd like to know what you think about it - write a review about Selling the Sunshine State book by Tim Hollis and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Tim Hollis
Tim Hollis is the author of numerous books celebrating southern popular culture and history, including Dixie Before Disney: 100 Years of Roadside Run and Florida's Miracle Strip: From Redneck Riviera to Emerald Coast.
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687