The Semantic Turn
A New Foundation for Design
By (author) Klaus Krippendorff
Normal Price: $186.00
Your Price: $167.40 AUD, inc. GST
Shipping: $7.95 per order
You Save: $18.60! (10% off normal price)
Plus...earn $8.37 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Semantic Turn by Klaus Krippendorff
Book DescriptionResponding to cultural demands for meaning, user-friendliness, and fun as well as the opportunities of the emerging information society, The Semantic Turn boldly outlines a new science for design that gives designers previously unavailable grounds on which to state their claims and validate their designs. It sets the stage by reviewing the history of semantic concerns in design, presenting their philosophical roots, examining the new social and technological challenges that professional designers are facing, and offering distinctions among contemporary artifacts that challenge designers. Written by Klaus Krippendorff, recognized designer and distinguished scholar of communication and language use, the book builds an epistemological bridge between language/communication theory and human-centered conceptions of contemporary artifacts. Clarifying how the semantic turn goes beyond product semantics and differs from other approaches to meaning, Krippendorff develops four new theories of how artifacts make sense and presents a series of meaning-sensitive design methods, illustrated by examples, and evaluative techniques that radically depart from the functionalist and technology-centered tradition in design. An indispensable guide for the future of the design profession, this book outlines not only a science for design that encourages asking and answering new kinds of questions, it also provides concepts and a vocabulary that enables designers to better partner with the more traditional disciplines of engineering, ergonomics, ecology, cognitive science, information technology, management, and marketing.
Buy Semantic Turn book by Klaus Krippendorff from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415322201
(234mm x 156mm x 22mm)
Publisher: Taylor & Francis Ltd
Publish Date: 21-Dec-2005
Country of Publication: United Kingdom
Books By Author Klaus Krippendorff
On Communicating, Paperback (August 2008)» View all books by Klaus Krippendorff
Assembles Klaus Krippendorff's writings suitable for communication students and scholars.
» Have you read this book? We'd like to know what you think about it - write a review about Semantic Turn book by Klaus Krippendorff and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687