Serious Money by Clifford W. Brown
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Serious Money
By Clifford W. Brown

Serious Money

Fundraising and Contributing in Presidential Nomination Campaigns

By (author) See other recent books by Clifford W. Brown See other recent books by Lynda W. Powell See other recent books by Clyde Wilcox
Format: Paperback

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Serious Money by Clifford W. Brown

Book Description

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, based largely upon newly conducted surveys of contributors to both the 1988 and 1992 campaigns. Brown, Powell and Wilcox explore the fundamental differences detween direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. Candidate resources analysed include home state power bases, access to national party networks and the national legislative agenda, congressional office, social identity, and ideological proximity. With respect to contributing decisions, the book focuses on the three fundamental sources of the decision to contribute: the purposive, solidary, and material motives of contributors.

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Book Details

ISBN: 9780521497800
ISBN-10: 0521497809
Format: Paperback
(228mm x 152mm x 12mm)
Pages: 200
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 29-Sep-1995
Country of Publication: United Kingdom

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