Service Industries Marketing
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Service Industries Marketing by Gillian Hogg
Book DescriptionThis book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
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Book DetailsISBN: 9780714644394
(224mm x 165mm x 12mm)
Imprint: Frank Cass Publishers
Publisher: Taylor & Francis Ltd
Publish Date: 1-Aug-1998
Country of Publication: United Kingdom
Books By Author Gillian Hogg
Consumers and Services, Hardback (May 1998)» View all books by Gillian Hogg
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
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