Service Industries Marketing by Gillian Hogg
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Service Industries Marketing
By Gillian Hogg

Service Industries Marketing

New Approaches

Edited by See other recent books by Gillian Hogg See other recent books by Mark Gabbott
Format: Paperback

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Service Industries Marketing by Gillian Hogg

Book Description

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.

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Book Details

ISBN: 9780714644394
ISBN-10: 0714644390
Format: Paperback
(224mm x 165mm x 12mm)
Pages: 180
Imprint: Frank Cass Publishers
Publisher: Taylor & Francis Ltd
Publish Date: 1-Aug-1998
Country of Publication: United Kingdom

Other Editions...


Books By Author Gillian Hogg

Consumers and Services by Gillian Hogg Consumers and Services, Paperback (May 1998)

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

» View all books by Gillian Hogg

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