Service is Front Stage
Positioning Services for Value Advantage
By (author) James Teboul
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Service is Front Stage by James Teboul
Book DescriptionThis book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
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Book DetailsISBN: 9780230006607
(229mm x 152mm x 11mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 29-Sep-2006
Country of Publication: United Kingdom
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Author Biography - James Teboul
JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.
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