Text and Cases 3rd Revised edition
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Services Marketing by Steve Baron
Book DescriptionThis book offers a look at the issues, models and theories behind Services Marketing, supported by a range of international case studies across a raft of industries.The previous edition sold well. The book has strong pedagogical features and a broad range of case studies. A Companion Website will be updated to further complement the book. This is a specialized subject area in which the authors are well known.Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
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Book DetailsISBN: 9780230520936
(246mm x 189mm x 21mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 30-Dec-2008
Country of Publication: United Kingdom
Books By Author Steve Baron
Service Marketing, Hardback (September 2010)
Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.
Relationship Marketing, Paperback (April 2010)
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.
Macmillan Dictionary of Retailing, Hardback (December 1991)» View all books by Steve Baron
Collates and defines terms emanating from the Department of Retail Marketing at Manchester Polytechnic and top companies in retailing.
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Author Biography - Steve Baron
STEVE BARON is Professor of Marketing at Liverpool Business School, UK and also holds a chair in Services Marketing. KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK. TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.
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