Services Marketing by Valarie A. Zeithaml
Look inside with Google Book Preview
Services Marketing
By Valarie A. Zeithaml

Services Marketing

5th Revised edition


Checking availability...



Services Marketing by Valarie A. Zeithaml

Book Description

"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

Buy Services Marketing book by Valarie A. Zeithaml from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780073380933
ISBN-10: 0073380938
Format: Hardback
(256mm x 215mm x 27mm)
Pages: 736
Imprint: McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Jul-2008
Country of Publication: United States

Other Editions...


Books By Author Valarie A. Zeithaml

Services Marketing: Integrating Customer Focus Across the Firm by Valarie A. Zeithaml Services Marketing: Integrating Customer Focus Across the Firm, Paperback (April 2016)

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Drawing on research and using examples, this book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing.

Services Marketing by Valarie A. Zeithaml Services Marketing, Hardback (April 2012)

Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this book focuses on knowledge needed to implement service strategies for competitive advantage across industries.

Driving Customer Equity by Valarie A. Zeithaml Driving Customer Equity, Hardback (June 2000)

The first book to prepare businesses for the new service millenium, in which Customer Equity, the total lifetime value of a firm's most valuable customers, will replace Brand Equity as a firm's chief asset.

» View all books by Valarie A. Zeithaml

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Services Marketing book by Valarie A. Zeithaml and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Valarie A. Zeithaml

Valarie Zeithaml e docente di marketing presso la University of North Carolina. Mary Jo Bitner e docente di marketing e gestione dei servizi presso la Arizona State University. Dwayne D. Gremler e docente di marketing presso la Bowling Green State Univerity.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Valarie A. Zeithaml close
Services Marketing: Integrating Customer Focus Across the Firm by Valarie A. Zeithaml
Services Marketing by Valarie A. Zeithaml
Delivering Quality Service by Valarie A. Zeithaml
Driving Customer Equity by Valarie A. Zeithaml
»
Recent books by Mary Jo Bitner close
Services Marketing: Integrating Customer Focus Across the Firm by Mary Jo Bitner
Services Marketing by Mary Jo Bitner
»
Recent books by Dwayne D. Gremler close
Services Marketing by Dwayne D. Gremler
»
BoomerangBooks.com.au close