Setting the Agenda by Maxwell McCombs
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Setting the Agenda
By Maxwell McCombs

Setting the Agenda

The Mass Media and Public Opinion

By (author) See other recent books by Maxwell McCombs
Format: Hardback

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Setting the Agenda by Maxwell McCombs

Book Description

* Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media's powerful influence early in the last century with his phrase, "the world outside and the pictures in our heads," a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.

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Book Details

ISBN: 9780745623122
ISBN-10: 0745623123
Format: Hardback
(229mm x 152mm x 15mm)
Pages: 200
Imprint: Polity Press
Publisher: Polity Press
Publish Date: 15-Sep-2004
Country of Publication: United Kingdom

Other Editions...


Books By Author Maxwell McCombs

Setting the Agenda by Maxwell McCombs Setting the Agenda, Paperback (January 2014)

Setting the Agenda describes the mass media s significant and sometimes controversial role in determining which topics are at the centre of public attention and action.

News and Public Opinion by Maxwell McCombs News and Public Opinion, Paperback (September 2011)

* Introductory textbook on a major area of media and journalism studies. * Outlines the research across the key stages of the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. * Written by a highly experienced author team.

» View all books by Maxwell McCombs

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Author Biography - Maxwell McCombs

Maxwell McCombs holds the J. H. Jones Centennial Chair at the University of Texas at Austin.

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